ARMAND MOLDERS

Expert in personas, customer journey & touch-points
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Customers are people - and just want to be treated like that.

Armand Molders
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Who actually drives the success of a manufacturing company?
From Armand’s point of view the answer is very simple: the customer. At the end of the day, it only counts whether and how often customers buy.

Armand gathered more than 20 years of experience in the creative sector and is a specialist in customer profiling, customer journeys and UX design. Furthermore, art direction, creative methods, ideas provocation and illustrations are part of his strengths. His special competence is to bring personas (customer types), customer journeys (purchase trips) and the resulting touchpoints (points of contact with the product / company) into focus of our customers.
He is a creative “sparring partner”, and helps with his expertise to anchor customer-centered action and thinking in the organization, and to increase sustainably its success.

“All business calculations, plans and actions will only have an impact if the customer’s money is sufficiently included.” If we agree on that, it’s grossly negligent not to explore your customers as exactly as possible.

By the dynamization in the world of media, you cannot control the behavior of customers as it’s been 15 years ago. Nowadays customers seek their own sources of information, rely on recommendations from their personal “gurus” and share their experiences with a huge reach.

Luckily, some points remain stable: the values canon of humans.
A performer who loves life with its challenges, has pride, achievement and appreciation as core values. These values can be addressed directly and will attract attention of these kind of people.
However, if you want to attain a harmonizer with the same values, you will meet disapproval and deprecation.

The development of archetypal “personas”, the observation and documentation of customer journeys, the recognition and optimization of touchpoints – these are the modern tools and measures to attract and convince short-, medium- and long-term customers.

 

Competencies

  • Customer profiling
  • Customer journey
  • UX design
  • Ideas provocation
  • Illustrations

Qualifications

  • Dipl. Ing. (FH) Innenarchitektur

Hobbies

  • Pool Billiards
  • Photography
  • Live curiosity
  • Espresso in the sun

Vita

Armand Molders

2017

Inhaber und Geschäftsführer

TOUCHPIN – MARKETING AUS KUNDENSICHT
www.touchpin.de
Bayreuth

2011

Ideen-, Kreativmanager und Kundenprofiling

SELLANDO GmbH
sellando.de
Coburg

2003

Inhaber und Geschäftsführer

Werbeagentur molders.de
molders.de
Bamberg

2002

Art Director

Milch und Honig GmbH
Full Service Agentur
Leipzig

1997

Art Director

ZENSYS GmbH
Full Service Agentur
Bamberg

1994

Freie Mitarbeit Innenarchitektur

Innenarchitektur Atelier Schwahn
Coburg